dairyv scouts Instagram daily, packages breakout talent, and pitches them direct to sponsors who actually pay. You create — we get you booked, paid, and protected.
*Past 12 months, aggregated across roster. Individual results vary — see disclaimer.
We only pitch creators we represent. No mass DMs, no pay-to-play lists.
Instagram rewards creation. Sponsors reward packaging and relationships. We bridge it — so you get inbound without chasing DMs or getting lowballed.
We scout 400+ accounts/week via saves, comments, story retention — not follower count. If you fit, we DM. Or apply in 60 sec with your @.
No follower minimum. We bet on retention + niche authority.Media kit, rate card, content pillars, past collab audit. Then we pitch you direct to brand leads we already talk to — not a marketplace blast.
You approve every brand. No weird fit, no coupon code farms.Negotiation, usage, whitelisting, invoicing, chasing payment. You create, post, get paid in 14 days. We take 20% — only when you get paid.
No upfront fee for creators. Ever. See terms.We’re not a marketplace and not a management farm. 38 creators on roster at a time — so every pitch is personal.
Scouting, media kit, rate setting, inbound DMs filtered, contracts & payment chase.
Vetted IG talent with real retention. Concept → creator → content → whitelisting.
Usage caps, exclusivity checked, late fees, kill fees — in writing.
We cap at 40 creators. If we’re full, you join the waitlist — we review weekly.
No exclusivity lock beyond active deals. Leave with 14 days notice.
All scouted on Instagram under 80k, now on 3–6 sponsors each. Past results, not a promise — see disclaimer.
Scouted via Reels saves. Cleaned bio, set rates at £1.2k/post, pitched to 22 skincare sponsors. 4 retainers closed.
His tutorials had 70% saves. Packaged as 3-hook system. First brand rebooked x5 for whitelisted Reels.
Built series format, pitched Depop + sustainable brands. Now 2 retainers + 1 capsule collab.
“They DM’d me at 22k. I thought it was spam. 4 months later I quit my retail job — 3 brands on monthly retainer.”
“dairyv actually negotiated usage. My last agency let a brand whitelist me for 6 months for £300. Never again.”
You get vetted creators, usage handled, and content you can whitelist. No marketplace spam, no fake followers.
Test 2–3 creators on one concept. For DTC testing UGC / Reels.
Creator fees typically £800–£2,500/post. You approve all.
For brands who want Reels + Stories + whitelist + repeat. 4–5 creators.
Avg. 14 days from brief to live. We do outreach.
Monthly creator pipeline: always-on roster, always-on content.
2 retainers max at once.
We review 400+ accounts every week. We accept ~7. Here’s exactly what we look at, with thresholds we actually use in our Airtable. No follower worship, no pod blindness.
The only vanity-proof signals. We want 1k+ saves/post at 20k followers, or 55% story retention on day-3 stories. Comments are cheap; saves are wallets opening. We graph saves over 9 posts — spikes without retention are ads, not community.
Tool: we export via Modest + manual story taps. If you archive stories, we pass. That’s how we know you hide the drop.
We read 40 comments per account. We score for specificity: “where’s the blazer from?” beats “😍😍”. We flag pod English (“nice pic dear”, “support back”). One pod cluster = automatic no for 90 days. We’ve turned down 112k accounts for this.
Red flag: 30 comments, 0 brand tags, all 2-word. Green flag: 18 comments, 6 with “link?” “shade?” “size?”
We check SocialBlade + manual growth. 8k→40k in 6 days from a giveaway loop is not growth, it’s a cliff. We want 4–9% monthly, steady, with traffic from Reels and Explore, not mother-slave. We also set your rate so you don’t have to grow to earn.
We set rates at 4–6% ER, not 10%. Sustainable rates beat viral spikes.
Last quarter: 1,482 accounts reviewed → 102 shortlisted → 41 accepted → 38 currently rostered. Top rejection reasons: bought followers (31%), pod engagement (27%), category mismatch (crypto/betting/adult — 18%), inconsistent posting (14%), rate misaligned with value (10%). We’d rather stay small and be the first email a brand opens. When we pitch, we pitch 2 creators who fit, not 20 who kinda fit. That’s why our average time-to-offer is 14 days for accepted talent, not 90. If you’re waitlisted, you’re not rejected — you’re just not tight enough yet. We re-review waitlist every Monday with fresh saves.
Want to pre-score yourself? DM us your @ and we’ll send the one-page rubric free. No pitch.
Here’s what actually happens after you’re accepted. Not a Notion template, but the real Slack + email + payments rhythm that gets you to the second booking.
45-min call. We set your 3 rate cards (post / Reels / UGC + whitelist), usage menu (30/60/90 days), and exclusivity prices. We build your one-page media kit in our template — you approve every word. We also clean your bio + link + highlights: 40% of brand “no” is bad packaging, not bad content.
We pitch 5 sponsors where you’re a perfect fit, not 50 where you’re okay. Each pitch is 4 lines + 1 Reel link + saves graph. All pitches are BCC’d to you. You see who we emailed, when, and what we said. No black box.
Average first reply in 48h. We handle the awkward: “what’s usage?” “can we whitelist 90 days for £200?” We counter with our menu. 60% of brand first offers are low on usage — we fix it. You only see the deal when it’s clean: deliverables, usage, exclusivity, payment terms in one sheet.
You create to brief, post, tag #ad per ASA/CAP. We invoice brand, chase payment, and remit your 80% within 14 days of brand paying. Then we go again: 63% of our sponsors rebook the same creator within 45 days. That’s the real business — not one viral check, but 4 sponsors who pay every quarter.
You don’t need to go viral. You need 3 sponsors who rebook.
That’s £18k–£40k / 6 months at our current averages — not a promise, but our roster median for accepted beauty/fashion at 20k–150k.
One-off UGC is easy to buy. What’s hard is a creator whose comment section actually sells. Here are three sponsors who started with a Test and stayed.
“We tested 2 dairyv creators for our cleanser. Both hit 3.2% link click, not 0.4%. We’ve now booked 5 drops. No briefing hell — they send hooks, we pick.”
“Most agencies blast 20 profiles. dairyv sent 2, both with save graphs and why they fit our girl. One became our top whitelisted ad for 11 weeks.”
Gross brand fees, not creator take-home. Creator median per deal after 20% is lower and varies by niche/usage. See disclaimer.
In 2023, 100k meant inbound. In 2026, a 24k account with 1,200 saves/post will out-earn a 180k account with 80 saves. The algorithm now weights saves + shares + story completion over likes. That’s actually good for you — if your community is tight, sponsors will pay before you hit 100k. The problem is most creators are priced on followers, so they’re either too cheap (and get lowballed) or too expensive (and get ghosted). We price on saves and retention, which is why a 38k skincare account can charge £1,200/post and get it.
What we watch: Reels that get saved to “skincare routine” or “dinner ideas” collections. Stories that get 150+ replies, not 15. Comments where people ask specific questions (“shade 320 or 330 for olive?”). Those are buying signals, not vanity. Brands have learned this too — they’d rather rent your trust for 30 days than rent a billboard for a day. The second part is why we’re obsessive about usage: 30 days organic + 60 days whitelisting is a product. 365 days worldwide in perpetuity is your career. We price the difference.
Not for everyone: If you want to be famous, we’re not it. If you want to be paid to make useful content for a few thousand people who trust you — we find those 4 sponsors and make them rebook.
You don’t need 100k. You need 1k saves/post.
That’s our scouting floor at 20k followers. Hit it, and we can pitch you at £900–£1,400/post.
You won’t get passed to an intern. Here are the three people who will actually read your @.
Ex-Glossier community. Reads 200 accounts/week. Says no the most. Good at finding 12k accounts that feel like 80k.
Negotiates usage. Known for “that’s 90 days, so that’s +40%”. Creators love him, brands respect him.
Ex-Tribe. Knows every skincare buyer’s email. Sends 2 perfect pitches, not 20 blasts.
Drop your IG @, niche, and goal. If you fit, we DM within 48h. Brands — use same form, pick “Brand”.
